Brand Identity & Digital Platform Design for Belink Bio

Designing a brand experience with a clear voice, strong visuals and digital presence.

Role

Brand Designer & Digital Product Creator

Industry

Personal project

Timeline

2021-2023

Problem

Small businesses often struggle to communicate clearly online, juggling multiple channels, links, and content formats. They needed a simple way to centralize essential information—products, services, contacts, social media, and updates—into a single, easy-to-share link or QR code. The challenge was to build a brand and platform that conveyed clarity, simplicity, and trust while remaining intuitive for non-technical users.

Problem

Process

I led the full creation of Belink, from brand strategy to digital experience design, building a tool that helps small businesses centralize and communicate all their content in one place. My work included:

Defining the brand strategy and messaging, focused on simplicity, accessibility, and value for small businesses.
Designing the full visual identity, including logo, color palette, typography, and supporting visuals.
Designing the digital platform experience, ensuring users can easily create a single link or QR code for all their content.
Developing the website, focused on clarity, mobile usability, and smooth onboarding.
Creating branded communication materials, such as email campaigns for updates and announcements.
Designing consistent social media content, building awareness around the platform and its benefits.
Producing templates and brand guidelines to ensure scalability as the product evolves.
Leading content and influencer campaigns to attract early users and grow the platform’s visibility.

Solution

The final outcome was a digital-first platform where any small business can centralize everything their customers need in one link or QR code. The brand identity communicates clarity and trust, while the product experience is minimal, intuitive, and optimized for mobile use. Belink provides a unified solution that simplifies communication for businesses and improves access for their audiences.

Impact

Built a complete brand ecosystem supporting product positioning and platform storytelling.
Launched an intuitive digital tool that helps small businesses centralize and share their content effortlessly.
Grew a community of 3,000+ Instagram followers, driven by consistent content strategy and creator collaborations.
Improved user engagement and adoption through clear messaging and mobile-first UX.
Established a scalable brand and product foundation for future features, partnerships, and business growth.

Solution

Impact

Built a complete brand ecosystem supporting product positioning and platform storytelling.
Launched an intuitive digital tool that helps small businesses centralize and share their content effortlessly.
Grew a community of 3,000+ Instagram followers, driven by consistent content strategy and creator collaborations.
Improved user engagement and adoption through clear messaging and mobile-first UX.
Established a scalable brand and product foundation for future features, partnerships, and business growth.