Exhibition Stand for Sogeti Spain

Designed and developed the visual concept and strategic approach for Sogeti’s presence at ExpoQA.

Role

Exhibition & Brand Designer

Industry

Technology / Software Quality

Timeline

2025

Problem

At ExpoQA 2025, Spain’s premier event for software quality, Sogeti needed an exhibition stand that would clearly communicate its leadership in quality engineering, attract industry professionals, and create a space conducive to demos, conversations, and business opportunities. The challenge was to develop a stand that balanced strong visual appeal, brand coherence, and functional flow in a highly competitive event environment.

Problem

Process

To meet this challenge, I led the conceptualization and visual design of the stand, focusing on an immersive and brand-aligned experience. My process included:

Developing the stand’s visual concept, grounded in Sogeti’s values of innovation, trust, and engineering excellence.
Designing a modern, tech-inspired aesthetic with a vibrant color palette and innovative materials.
Creating digital screen visuals for live demos and real-time solution showcases.
Designing clear wayfinding signage to guide visitors intuitively through the space.
Planning the stand layout to optimize visitor flow, engagement, and accessibility.
Coordinating all branded materials (banners, brochures, giveaways) to ensure alignment across touchpoint

Solution

The final design delivered an inviting, interactive environment that blended strong visual identity with functional structure. The stand featured demo zones, immersive digital content, and dedicated areas for meetings and networking—transforming the space into a dynamic extension of Sogeti’s brand and capabilities.

Impact

A standout presence at ExpoQA 2025, strengthening Sogeti’s visibility among top industry professionals.
High visitor engagement thanks to an intuitive layout and interactive demo areas.
Enhanced brand perception, positioning Sogeti as a leading force in software quality and engineering excellence.
Facilitated meaningful conversations and business opportunities through well-designed meeting and networking spaces.

Solution

Impact

A standout presence at ExpoQA 2025, strengthening Sogeti’s visibility among top industry professionals.
High visitor engagement thanks to an intuitive layout and interactive demo areas.
Enhanced brand perception, positioning Sogeti as a leading force in software quality and engineering excellence.
Facilitated meaningful conversations and business opportunities through well-designed meeting and networking spaces.