Retail & OOH Campaign Design for SunglassHut

Designing eye-catching retail graphics that elevate brand visibility and customer experience.

Role

Retail Designer & OOH Visual Designer

Industry

Retail / Luxury

Timeline

2018-2019

Problem

Sunglass Hut needed impactful retail and out-of-home visuals to elevate brand visibility across more than 150 stores in Spain and Portugal. The challenge was to create bold storefront graphics and campaign materials that not only aligned with the brand’s identity, but also captured consumer attention in highly competitive retail environments—ultimately driving foot traffic and sales.

Problem

Process

I led the design of multi-format retail and OOH assets, ensuring visual consistency across all stores and campaign touchpoints. My work included:

Creating striking storefront graphics aligned with Sunglass Hut’s global visual identity.
Designing out-of-home advertising materials such as posters, window displays, and motion assets.
Developing fluorescent seasonal sale designs, using bold color choices to stand out within the retail landscape.
Ensuring visual consistency across POS materials, launch kits, and retail communications for all 150+ stores.
Collaborating with retail and marketing teams to ensure that every asset met brand standards and performance goals.
Building adaptable templates for future seasonal updates and promotional campaigns.

Solution

The final campaign delivered a visually powerful and cohesive retail presence. The fluorescent sticker concept for the seasonal sale became a standout element—instantly recognizable, highly engaging, and aligned with the bold personality of Sunglass Hut. The designs were optimized for scale, ensuring easy rollout across stores in Spain and Portugal.

Impact

Increased sales compared to the previous year, directly influenced by the fluorescent sticker campaign.
Enhanced retail and street visibility across 150+ stores through bold, cohesive storefront graphics.
Campaign became a reference for other countries in the region, setting a creative benchmark adopted internationally.
Improved customer engagement at the point of sale thanks to high-impact visual communication.
Consistent brand presence across all POS and OOH materials, strengthening Sunglass Hut’s identity in retail environments.

Solution

Impact

Increased sales compared to the previous year, directly influenced by the fluorescent sticker campaign.
Enhanced retail and street visibility across 150+ stores through bold, cohesive storefront graphics.
Campaign became a reference for other countries in the region, setting a creative benchmark adopted internationally.
Improved customer engagement at the point of sale thanks to high-impact visual communication.
Consistent brand presence across all POS and OOH materials, strengthening Sunglass Hut’s identity in retail environments.