Project for Santander Bank

Internal Communication & Visual Identity for a tech hub

Role

Brand Consultant

Industry

Banking / Technology

Timeline

2022 - Present

Problem

Santander Global Tech needed a stronger internal brand identity to improve communication and engagement within a global tech hub of more than 400 employees. Messages lacked visual consistency and clarity, making it difficult to communicate key initiatives effectively and build a unified internal culture.

Problem

Process

As a Brand Consultant, I led the creation and development of a cohesive internal identity and a scalable design system. The process included:

Developing and launching a new internal brand identity for the global tech hub, designed to boost engagement and communication clarity across the Group.
Building a scalable visual design system for digital and print channels, ensuring global consistency and ease of adoption across teams.
Leading the creative design for the annual global event (700+ participants), delivering cohesive messaging and an immersive brand experience.
Establishing visual and narrative guidelines to unify tone, style, and communication frameworks within the organization.

Solution

As a Brand Consultant, I led the creation and development of a cohesive internal identity and a scalable design system. The process included:

Impact

400+ employees gained a clear and recognizable internal brand, strengthening alignment and sense of community.
Increased global consistency through a scalable visual system, reducing duplicated effort and enhancing communication quality.
A more immersive and cohesive experience for 700+ event participants, reinforcing the hub’s strategic role within the Group.
Higher engagement and communication effectiveness, driven by clearer messaging and a strong, unified visual identity.

Solution

As a Brand Consultant, I led the creation and development of a cohesive internal identity and a scalable design system. The process included:

Impact

400+ employees gained a clear and recognizable internal brand, strengthening alignment and sense of community.
Increased global consistency through a scalable visual system, reducing duplicated effort and enhancing communication quality.
A more immersive and cohesive experience for 700+ event participants, reinforcing the hub’s strategic role within the Group.
Higher engagement and communication effectiveness, driven by clearer messaging and a strong, unified visual identity.